Collibra business value engagement model

Collibra's governance business value engagement model helps customers derive value from their use cases. It aims to facilitate a smooth transition for governance teams towards an operating model focused on business value. To achieve the data, analytics, and AI results desired by C-suite leaders, governance must be business-driven. The following are four key takeaways from a Collibra business value engagement:

Strategic
framework

Discovery
process

Actionable
tools

Tailored value
calculations

Our approach aligns governance initiatives directly with your organization’s critical business use cases and defined outcomes. By doing so, we enable you to demonstrate how governance improves data quality, accelerates innovation, mitigates risk and ultimately drives revenue growth. With our framework, you can quantify the ROI of your governance activities, articulate their impact in language executives understand, and secure increased support and investment in your governance team and platform.

This transformation empowers your data governance team to become a strategic growth partner facilitating better decision-making and fostering Data Confidence across the organization. The result is a governance program that generates tangible, traceable business value and elevates your organization’s data and AI maturity.

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Governance teams who drove business value

484%

14%

13%

57%

8.9-month

three-year return on investment (ROI)

more data-related errors addressed per week

increase in productivity
for data analytics teams

payback period

quicker to locate data and reports

Collibra’s business value execution framework shows that applying proven governance practices turns governance into a true value generator. The following examples highlight tangible business outcomes achieved by Collibra customers.

Highlighted customer value and benefits of Collibra data intelligence solutions from IDC research paper

Traditionally, data and AI governance teams have prioritized technical, compliance-focused solutions. They have emphasized tools and deliverables like business glossaries, data catalogs, data quality metrics, workflows and policies to meet regulatory requirements. This focus on immediate deadlines can limit their consistent engagement with business units, which is crucial for demonstrating value and achieving successful change management.

To shift to a business value-driven governance framework, governance teams need to change both their mindset and their skills. They must:

Engage closely with business units to understand operational challenges, strategic objectives, and critical business processes
Understand challenges from business side and ask probing questions to uncover detailed business requirements, relevant metrics, KPIs, and success criteria
Collaborate to translate requirements into a user story written in the language of business that aligns everyone with the strength of business value in the outcome
Build business champions who advocate for
and sustain governance initiatives across the organization

For many technical governance professionals,
this shift can be challenging. It demands soft skills, consultative engagement, and business acumen, which may not have been central to their previous roles. Asking the right questions, listening actively, and translating governance objectives into business impact is a skill set that must be cultivated.

We are finding our business value engagements to be important for experienced customers as well as new customers. Cross-functional teams (in tech, data, AI, product, and business transformation initiatives) face a mix of external pressures and internal dynamics that can affect how effectively governance teams are demonstrating business value.

Collibra’s business value framework provides a structured and repeatable approach to ease this transition. By guiding governance teams on how to collaborate with business stakeholders, identify use cases, capture key metrics, and communicate outcomes effectively, the framework helps teams:

Engage business stakeholders more effectively
Collect and analyze business-centric data to validate use cases
Demonstrate measurable business value from governance initiatives
Accelerate adoption of governance practices across the enterprise

In addition, it simplifies change management by creating clarity across business units, demonstrating value early, and driving adoption through a repeatable pattern for success.