And once organizations make this shift, they rarely go back. Because they realize something simple and powerful: trust scales. When everyone can see the rules, follow them and understand their purpose, everything moves faster — and smarter.
That's a competitive advantage. That’s Data Confidence.
As organizations advance their governance capabilities, many are adopting a product mindset toward data. Rather than serving up raw access or static reports, they define data sets with ownership, documentation and embedded controls—treating them like products with a lifecycle and a purpose.
This shift improves usability and confidence. Among high-confidence organizations, 59% have fully productized their data using standardized policies and contracts—nearly three times higher than their less confident peers (20%).
Productized data is easier to discover, trust and integrate. Teams can move faster because quality and compliance are built in—not tacked on. And with reusable assets that scale across departments, governance moves from being a behind-the-scenes function to a true business accelerator.
